SEO is a crucial component of any digital marketing strategy, but first you need to understand what search terms you’re targeting and where. Is your company striving for local, national, or international coverage? As you’d expect, the larger your audience, the more competition you face, making it difficult (but not impossible) to get noticed.
National SEO creates visibility for your primary keywords in nationwide searches. By targeting search terms unrestricted by local keywords, there is potential to reach a huge number of customers; ideal if your business offers products and services throughout the UK.
Whether you own a large company with sites across the UK, or a small online shop offering nationwide delivery, national SEO can help you reach out to a much wider audience. If you’re an ecommerce business, hoping to build your brand image, or just looking to expand beyond the local area, you should definitely be looking into national SEO.
However, optimising your site nationally isn’t easy. You’re no longer against a few nearby competitors, but fighting for the attention of the same audience as every other UK business in your industry. Your site will need to keep up-to-date with the latest trends and topics, have useful and relevant content, and stay ahead of the competition at every turn.
National SEO is a significant long-term investment, subject to frequent changes within a complex strategy. Your business needs to have a robust strategy prepared for competing over a lengthy time span. Organic search can take months to bear fruit, but the rewards make it worth the wait: higher search volume generally equates to higher traffic and higher sales once you reach page 1 of Google, making national SEO one of the best sources of income for your business.
I built my first website in 1999 and been working in web agencies since 2004. I have many years of experience in SEO, PPC and Web Design.
Unlike most agencies you may have spoken to I provide an initial 3 month trial period for SEO and PPC, following this period we will sit down and review the performance and your business goals.?
Contact me today to arrange your FREE no obligation SEO or PPC audit. I will highlight any potential stumbling blocks and discuss how we can overcome them.
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