The creation of high quality written content is paramount for any SEO strategy, it is also more often than not the hardest part of the entire process. “Content is King” has been an old adage within the SEO industry since its inception, this particular rule has remained a constant whilst other “best practices” have come and gone.
As digital marketers we have a problem, that is engagement. In the modern world of smartphones and social media written content is readily available literally within seconds. In order to truly succeed online your content needs to capture the audience and engage with them!
Two of the most important elements of any digital marketing campaign are “relevancy” and “engagement” If you get these two things right your website should convert generating leads and selling services or products.
When planning your website content you need to be able to understand the customer, their needs and their intent. Content not only needs to be relevant to what they are searching for but it also needs to be engaging. Well written content will encourage the website visitors to take a further action, whether that is to buy a product or make an enquiry.
I built my first website in 1999 and been working in web agencies since 2004. I have many years of experience in SEO, PPC and Web Design.
Unlike most agencies you may have spoken to I provide an initial 3 month trial period for SEO and PPC, following this period we will sit down and review the performance and your business goals.?
Contact me today to arrange your FREE no obligation SEO or PPC audit. I will highlight any potential stumbling blocks and discuss how we can overcome them.
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